Selecting Effective Marketing Types
Who should care about different marketing types? Why? While having good ideas or products is important in terms of business success, uniqueness or quality will not matter if no one knows your product or service even exists. At some point along the way, you will probably have to get the word out about what you are selling, and understanding which marketing types will be most effective may help you reach more customers as well as save you time and money. Some advertising methods are far from being new, but this does not mean that they are not effective. Likewise, relying only on newer methods may not be an ideal choice, depending upon the consumer base you are hoping to reach. A strategy that works for one business may be a poor choice for another, and you may even find a combination of marketing varieties to be the best choice overall.
Why You Need To Use Different Marketing Types
Different marketing types may necessarily reach different consumers, and your target audience should be a driving force as to which sort of campaign you choose. Print advertising is a relatively traditional way of reaching people, and this includes printed inserts in newspapers and magazines. This alternative may work well if your advertised product or service is relevant to the publication audience. If you are marketing types of services for senior citizens, for example, it would make more sense to advertise in a local publication that has a similar target audience. Your main issue with this strategy may involve getting your ad prepared in time to meet any publication deadlines.
While direct mail may no longer be one of the most popular marketing types available, it still works well for some businesses. Your mailer could be a postcard, brochure, or flyer, and if you have carefully selected who you will be contacting, this may be an extremely efficient marketing method. This may be an especially useful tool for a small business, along with advertising through local television and radio stations. As radio and television are fairly high profile ways to advertise, this in itself may lend legitimacy to your business, products, or services. While television or radio advertising may not be as precise as using the direct mail approach, the broad audience you will likely reach may increase the chances of attracting new customers.
Online Marketing Types
With so many people of all ages and lifestyles embracing Internet usage and online activities for work, personal, and leisure pursuits, the growing popularity of online marketing is hardly surprising. For many small or large businesses, e-mail marketing is effective in drawing in many new customers and in keeping established customers interested as well. With a list of e-mail addresses, you may deliver relevant news regarding product updates, promotions, and other useful content quickly and easily. With banner advertising your graphic advertisement is placed on related websites, and clicking on the ad takes potential customers right to the advertising website. Other marketing types include pay per click, which involves keyword searches, and organic searches that use search engine optimization to rank as high as possible on popular internet search engines.
Here at Global Online Marketing Consulting we know that one or two different marketing types are not the only place you should hang your hat, a combination of a few is more beneficial to you and your business. Ever heard of “Don’t Have All Your Eggs In One Basket”? This is very true when it comes to marketing your business, your products or your services.
A few of the different marketing types that we offer and or use ourselves are:
Joint Venture Marketing – coming soon
Text Message Marketing – coming soon
Webinar Marketing – coming soon
To hear more about these or other marketing types or to schedule a consultation with us, fill in your name and email below and we will be contacting you shortly: